Why News Releases Are Quickly Tossed Into The Trash, According To Your PR Doctor
Monday, March 10th, 2008The news release was sent to the wrong publication, or the wrong reporter at the right publication. The only newsworthy part of he news release is at the very end of the release. There is a complete void of anything newsworthy in the release. The news release has numerous typos, misspellings and grammatical errors. There is no contact information included in the news release. The release is written as an advertisement and is full of hype and no facts. The subject line in an emailed release is too long Only Finance Loan, too vague or looks absolutely like an ad. The emailed release has an unsolicited attachment. The release was handwritten, typed with all capital letters or sent in some hard-to-read or uncommon format. Important information was deliberately omitted as a ploy to have a reporter call the writer of the release.